Panel Research

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MEDIA RESEARCH

PaneL Research

Youth

The growing proliferation of media has opened many new avenues of research. We have taken a keen interest in servicing this expanding market. Recently we have conducted many syndicated media projects for our media specialist clients.
Our powerful suite of media research comprises of (but is not limited to the following):

Multimedia Time Budget Study (MTB) (2004)
Kids Media Reality (2005)
National Readership Survey (NRS)
Viewer's Insight Panel (VIP)
Radio Audience Measurement (RAM)
Out of Home Measurement (OOH)

PENAL RESEARCH

Our research panels offer a smart way to repeatedly tap a target group with quantitative or qualitative marketing research.
We design continuous tracking studies both adhoc and syndicated for periodic surveys of consumers, prospects, or members of a specific target market as per the requirements of our clients.

OUR EXPERIENCE

Teen and Youth Panel (TYP) ...................to get a sharper focus on Teen and Youth Market

The Teen & Youth panel is a large scale syndicated quantitative panel survey. This panel is organized to be able to attain a sharper focus on the teen and youth market. FMCG’s and telecom companies have subscribed to this panel survey. The sample for the study was 1520, conducted in the top 3 cities of Pakistan, viz. Karachi, Lahore and Rawalpindi/Islamabad