Newspaper Readership Survey (NRS) sets out to provide estimates of the number and nature of the people who read Pakistan 's newspapers and magazines. This is used by publishers of newspapers and magazines, advertisers and advertising agencies to plan, buy and sell advertising space in print media. The focal point of this readership survey will be newspaper and magazine readership, and will help the planners evaluate community newspapers & magazines against television, radio, etc. Other areas that will be covered include profiling information, i.e., establishment information to profile households and some lifestyle variables.
The circulation of daily newspapers in Pakistan is around 2 million, while it is estimated that 60% of the nation's urban population are newspaper readers. On a given day, readership is 38 % while 29% of the urban population are magazine readers. All this Newspaper Readership Survey data will allow you to:

• analyze data relating to regional press
• analyze narrow target audiences

ITC arranges annual trade meetings among buyers & sellers from the member countries to boost trade and development. Aftab Associates role as local consultant was to identify potential companies from the local industry who can be buyers or sellers of various products in health care sector.  Our role further extended marketing of the event to the local companies for their participation and in turn increasing the trade ties with the regional countries.Objectives of ITC Projects are as follows:

1. Undertake a detailed supply and demand survey on product under study.
2. dentify companies according to the criteria & get profile forms filled by them.
3. Through personal visits/telephone promote the buyers/sellers meeting among the companies identified under point 1., and obtain their commitment to participate in the buyers/sellers meeting. Also assist them in getting Visa & help in making other arrangements

This consultancy service is currently on going. AAL is involved in working with ITC & WTO in identifying the impact of implementation of WTO regulation and recommending remedial measures in various sectors:

• Footwear Sector
• analyze the internal structure of the reading audience
• plan advertising campaigns
• …and much more.

Kids in Pakistan are emerging as a huge consumer base. Around 20 % of the total population of Pakistan is in the age bracket of 6 to 12 years. Those born after 90s offer a tremendous market for a variety of goods and services. This target segment is perceived as the potential adult consumer/viewer of the future.
Reaching any target segment effectively by marketers requires accurate knowledge of where, how & when they obtain information. Although, family members and friends constitute the interpersonal sources of information, however, mass media has become another vital source of information nowadays.
There has been very little information available which can give complete understanding of this segment in terms of their media habit, attitude & behavior. To cover this information gap Aftab Associates undertook a Market Research survey of this segment. Source: Pakistan Statistical Year Book 2004 (Govt. of Pakistan ).

A market waiting to be explored ........................

Retail Census was conducted in three major cities (Kabul, Jalalabad and Khandar). It covered total retail outlets and their breakup with respect to areas, store size and store type, product categories, electricity availability & alternative arrangement, cold storage facility, complete contact details (name of store and owner, address and phone-if available).

Product Categories Covered

• Breverages
• Edible Items
• Personal Care
• Home Care
• Medicines
• Miscellaneous

• To develop, improve trade distribution and marketing plans for your product categories&
• To conduct retail surveys based on scientifically representative sample of three cities
• To obtain feedback from retailers on a continuous basis
• >To get feedback, input from consumers who visit these outlets through consumer intercept techniques